TECKTONIC AND SONS
WHAT WE DID:
#FacebookAds
#ChatbotMarketing
the client.
Tecktonic & Sons is a property developer in Sarawak with over 15 commercial and residential projects across the state, including GalaCity and Aiman Mall in Kota Samarahan.
Since 2020, Tecktonic & Sons has consistently collaborated with SOL Digital to accomplish a series of online campaigns to further promote their brand awareness and social media engagement.
.jpg)
the outcome.
Using a customized chatbot, interested individuals were guided through an immersive journey regarding their inquiries about Tecktonic & Sons' properties.
Through chatbot marketing, Tecktonic & Sons successfully closed 2 buyers worth more than RM500,000 each in just a span of 2 months.
Additionally, from a RM150 ad budget, Facebook ads for one of their luxury apartments attracted more than 50 people for a weekend show unit viewing. Without the use of other traditional advertising methods, they managed to close 7 property bookings worth more than RM650,000 each.
Attracted >50 people showroom in one weekend with a RM150 ad budget
Sold 7 properties worth
>RM650,000 each
.jpg)
the challenge.
In 2020, the Malaysian government imposed the Movement Control Order (MCO) to combat the worldwide pandemic COVID-19.
Tecktonic & Sons struggled with getting sales online due to the existing restrictions implemented and faced a decrease of public engagement.
our approach.
To reach a broad spectrum of the target audience, a full-funnel ad approach was developed to lead people through the consumer journey seamlessly.
Through utilizing Facebook ads to carry out the multi-phase strategy, Tecktonic & Sons was able to connect with different audiences for the best results.
Developed a full-funnel ad approach to generate leads
Built a customized property chatbot to introduce projects, locations, floor plans and ultimately qualified leads online
