WHAT WE DID:
Taka Patisserie is one of Kuching's largest bakery franchises and high tea F&B outlets, with more than 10 branches across the city of Kuching.
They engaged SOL Digital to not just reconstruct their
e-commerce operations but also manage their social media account, where primary focus is set on maintaining a lively social media presence and facilitating their online business and promotions.
Through the use of an automated cake-ordering chatbot, online cake sales increased by 20% during the MCO and CMCO period. Across a span of 10 months, Facebook ad campaigns for festive periods amounted to more than 4900 subscribers on the chatbot.
Additionally, Taka Patisserie's "Box of Love" Birthday Campaign reached more than 60,000 people and generated more than 20,000 post engagement in likes, shares and comments with an ad budget of RM350.
on a single Birthday Campaign ad
An increase in online cake sales by 20%
More than 4900 subscribers into Facebook chatbot
One of the main issues faced was a lack in manpower to manage their different social media platforms. Furthermore, it was difficult to keep track of the large volume of online orders received through regular Facebook Messaging, especially during promotional seasons. Many incoming messages and enquiries were left unattended.
In order to connect with audiences from all levels of the marketing funnel, we deployed a phased campaign through a series of immersive Facebook ads.
With a swift click of a button, Taka Patisserie's Facebook ads led users to an automated chatbot or a custom-made Instant Experience, where the goal is to help customers pick out what they want and facilitate the purchasing process.
Taka Patisserie's social media accounts were also revamped to consistently post more updates for an engaging Instagram feed.
Developed a full-funnel ad approach to generate leads and target potential clients
Managed and revamped their social media content and having scheduled photoshoots
Built a customized chatbot to introduce promotions, facilitate order process, and lead customers to Whatsapp