UDA Dedaun Residensi
WHAT WE DID:
#FacebookAds
#LandingPage
the client.
UDA Dedaun, situated in Cheras, Kuala Lumpur (just 5 minutes from MRT Bandar Tun Hussein Onn), is a smart apartment development with a family park home concept and freehold status.
This project features senior-friendly and eco-conscious facilities, 2–3 car parks per unit, and catering to second-time homebuyers looking to upsize.
the outcome.
Through collaboration with SOL Digital, the campaign generated a total of 155 leads across two months. This strategy resulted in 4 bookings, 1 reserved unit, and 6 units sold.
Additionally, the campaign achieved a total reach of 99,657, averaging 60 leads in December and 95 leads in January, significantly increasing project visibility and engagement.
Campaign Results
155
Facebook Total Form Submissions
72
Landing Page Total Form Submission
4 bookings,
1 reserved, 6 sold
Bookings and Sold
Lead Campaign
155
Total Leads
99,657
Total Reach
60 (December)
95 (January)
Leads per month
the challenge.
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The main challenge faced by UDA Dedaun is the absence of a dedicated landing page that serves as a destination for Facebook ads to collect leads. A landing page can highlight key features, lifestyle benefits, and floor plans, while boosting brand awareness and trust.
our approach.
SOL Digital has implemented several strategies to support UDA Dedaun. Firstly, we built a conversion-friendly landing page highlighting key property benefits, such as the "first-ever smart apartment in Cheras," and USPs like freehold. A 360° virtual walkthrough and a sticky "I'm interested" button were added to make it easy for users to engage and capture leads.
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To drive traffic, we ran targeted website and lead-generation ads on social media. Analytics tools like Facebook Pixel and Google Analytics were implemented to track performance, providing valuable insights to optimise future campaigns.
Build a conversion-friendly and engaging landing page
Run website and lead generation ads on social media to drive traffic to the landing page
Install analytics tools like Facebook Pixel & Google Analytics tool for better tracking
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