Naim Properties
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NAIM PROPERTIES

WHAT WE DID:
#FacebookAds
#ChatbotMarketing

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the client.

As one of the leading township developers in Sarawak, Naim Properties has flagship developments across Kuching, Miri & Bintulu.

To celebrate their 25th Anniversary, they launched the SuperDeals Campaign all across Sarawak which spanned across more than 10 projects, with discounts offered up to 50% for both commercial and residential properties.

Naim Properties

the outcome.

In a span of only 10 days, Naim Properties attracted property buyers from all across Malaysia and overseas through digital advertising.

 

By leveraging a property chatbot and Facebook ads, Naim Properties reached almost 560k people across Malaysia and managed to sell off more than 60% of their SuperDeals property units.

Reach

​560K Reach

Social Media

Sold >60% SuperDeals property units

Subscribers

Attracted buyers across Sarawak

West Malaysia & overseas

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Naim Properties Facebook Page
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the challenge.

Most of Naim Properties' past advertising efforts were executed through road shows, newspaper banners, gallery visits and other traditional methods. With the implementation of Movement Control Order (MCO) to combat COVID-19, a lot of traditional marketing activities were restricted. 

 

To adapt, they opted to instead reach their target audience through digital channels and content despite a fairly obscure social media presence.

our approach.

As people mostly stayed at home, social media traffic and video consumption rose tremendously. 

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To hype up the campaign, a series of short teaser videos highlighting the SuperDeals promotions were created. By boosting these videos through Facebook ads and A/B testing the audience, we were able to reach potential leads across Malaysia and overseas. 

 

Potential leads were guided through their journey of understanding the campaign using a customized chatbot, eventually leading to their conversions.

Video

Built video ad campaigns to hype audience using a series of connecting teaser videos

Social Media

Created integrated Facebook ad campaigns & did A/B testing of audiences

Chatbot

Built a custom-made chatbot guiding leads users through the journey

Instant Experience Ad 

Bespoke Messenger Chatbot

Video Ad Campaign

What Clients Say

Perdana Delite

Nigel Ha

Great, enthusiastic and reliable team! Very capable in producing attractive and relevant content.

Google Five Star