HOCK SENG LEE X ARENA SUKAN
WHAT WE DID:
Hock Seng Lee Berhad (HSL) is a Sarawakian marine engineering, civil engineering and construction company which has also diversified into property development.
Arena Sukan is Kuching’s first Multi Sports Complex, well-equipped with professional facilities for sports such as futsal, badminton and table tennis.
Both establishments collaborated to build a sports complex next to La Promenade, one of HSL's most prominent residential property projects. SOL Digital played a role in creating an interactive sports survey form for the new complex in order to collect data and analyze which sport facility the community preferred.
In only 3 short weeks, the HSL Facebook Sport Survey Ad reached more than 22,000 people. With a cost per result of only RM0.31, the survey collected more than 800 submitted responses.
Not only was HSL able to understand the community better, but they are also now better prepared to accommodate them as well.
With a cost of only
RM0.31 per result
HSL wanted to try and create an interactive online survey instead of utilizing traditional market research surveys.
Online surveys have proven to not only save cost and time, but also pull in a larger response rate due to its interactivity, flexibility and accessibility.
We launched a Facebook Traffic Ad Campaign with the goal of obtaining a larger audience number to fill up the interactive survey form we created.
To better engage with the audience, our ads employed A/B testing methods using different creative variations to find the winning ad creative, the right target audience as well as the most efficient ad spend.
Developed a full-funnel ad approach to generate leads and target potential clients
Employed A/B testing using different creative variations to find the winning ad creative
Constructed an interactive sports survey form to collect and tabulate data